BRANDING + DESIGN
CANDLEWISE
+ Full Logo Suite Design
+ Brand Board
+ Market Competitor Research
+ Product Research
+ User Persona Insights
+ Packaging Visual Concepts
WHAT WE DID
Candlewise began as a self-initiated brand identity created during the Covid period, when stillness and emotional grounding felt essential. The intention was to build a wellness-aligned brand that offered comfort through ritual — a moment of calm in a world that felt heavy. Guided by research, user insight, and intuitive design, the identity evolved into a warm, steady, and mindful visual language. The final system brings together logo marks, colour direction, typography, and subtle visual cues that capture the quiet sensory experience of lighting a candle.
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CANDLEWISE
BRAND IDENTITY Project
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The Mood
curious
warm
authentic
dune
heartH
sagesse
energy
essence
COLOR PALETTE
A glimpse into the strategy that shaped the Candlewise design
Submark
Main Logo
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Print & Digital in Action
